Best UI/UX Agency In Pune

UI/UX

UI/UX is an integral part of digital marketing strategy. User interface (UI) refers to the appearance and functionality of a website or application. In contrast, user experience UX refers to how the user interacts with and feels about the product. In digital marketing, UI/UX is a crucial part of the user journey. It starts with the initial landing page, which needs to be visually appealing, easy to navigate and provide a clear call to action. As users interact with the website, they should be met with a seamless and intuitive experience that guides them to the next step in the journey. It also needs to be optimized for mobile devices to ensure users can access the product anywhere. It includes a feature that helps build customer loyalty and increase brand advocacy. This could consist of personalized product recommendations, social media integration, and push notifications. By creating a positive user experience, brands can build long-term relationships with their customers and succeed in digital marketing.

Process



Inspiration

For every UI designer to be creative and trendy, it is essential to have some inspiration. The UI designer must always list some websites to be inspired from to enhance the website. It is also important to note that finding inspiration doesn’t mean copying or using the entire idea for your website

Ideation

In this process, we work on the ideas found through inspiration. This is done with the help of different techniques such as brainstorming, meeting, prototype, etc. To ideate something, we need to refer to our competitor's websites. To ideate, we need to know about the audience, the competitors' websites, and trends.

Sitemap

A sitemap is a way of providing information about your website content. It informs google about the videos, pages, and other files that form part of your website. It is beneficial for search engines like Google to read the file and crawl through your website more efficiently.

Prototype

The prototype is one of the critical processes in UI/UX. In this process, an interactive demonstration of the website is created out of the mock-up. It is not the final website, but just a look at it. The prototype is used for gaining feedback and testing the website before it's finalized.

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What is the difference between UI & UX design?

- UI(user interface design) refers to the screen, button, or icon that you interact with while using an app, website or other electronic devices. - UX(user experience design) refers to the entire interaction you have with the product, including how you feel about the interaction.

What is the type of UI/UX design?

- Types:
UI

  • Graphical user interface (GUI)
  • Voice user interface (VUI)
  • Menu-driven
UX
  • Interaction design
  • Visual design
  • Information architecture

What is better UI or UX?

- If you are more interested in problem-solving, user research, and product architecture, consider focusing on UX design. If you are involved in making the analytics finer and more precise, you are leaning more toward UI. Considering both the parts, UI & UX are essential; one is helpful to make your website or app look attractive (UI), and the other is used to make your website or app user-friendly and easily functional.

Is UX part of UI?

- UI is a part of UX, though not an all-encompassing term. It also draws on visual design, information architecture, and interaction design. UI is all about designing interfaces to improve the overall user experience.

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