UI/UX is an integral part of digital marketing strategy. User interface (UI) refers to the appearance and functionality of a website or application. In contrast, user experience UX refers to how the user interacts with and feels about the product. In digital marketing, UI/UX is a crucial part of the user journey. It starts with the initial landing page, which needs to be visually appealing, easy to navigate and provide a clear call to action. As users interact with the website, they should be met with a seamless and intuitive experience that guides them to the next step in the journey. It also needs to be optimised for mobile devices to ensure users can access the product anywhere. It includes a feature that helps build customer loyalty and increase brand advocacy. This could consist of personalised product recommendations, social media integration, and push notifications. By creating a positive user experience, brands can build long-term relationships with their customers and succeed in digital marketing.
