Companion
Objectives
Increase App Downloads
Improve User Engagement
Enhance Brand Awareness
Targeted Social Media Ads: Ran Facebook, Instagram, and TikTok campaigns focused on singles looking for relationships.
Influencer & UGC Marketing: Partnered with micro-influencers and encouraged user-generated content to build trust.
Referral Program: Introduced incentives for users to invite friends, increasing organic growth.
Results
75% Increase in App Downloads: More users discovering and installing the app.
40% Boost in User Engagement: Higher interactions, messages, and matches.
20% Increase in Subscription Conversions: More users upgrading to premium features.
