Technology is developing at breakneck speed. Every year, we witness the emergence of new social media platforms, quicker and more intelligent smartphones, and innovative products that promise to revolutionize digital marketing.
It can seem like a whirlwind, but keeping up with these changes is essential to remaining ahead in the game. There is always potential to advance your strategy with the continuous release of new tools and platforms.
Being flexible and accepting of change is essential in this dynamic digital environment.
The following emerging trends in digital marketing can assist you in improving client engagement in the upcoming year:
Privacy & Cookies
Google is gradually eliminating third-party cookies, which puts Firefox and Safari ahead of the curve regarding online privacy. The way onsite and banner advertising is presented will change due to this change since websites can no longer target ads with tracking cookies. However, there’s no need to panic just yet.
Google is already working on solutions to position advertising while maintaining privacy, and cookies won’t wholly vanish until 2023. Focus on keywords and place advertisements on relevant websites to keep ahead of the competition and ensure the correct people see your ads in a way that respects their privacy.
Voice SEO
Many people now use digital assistants regularly because of their valuable features, which include Google Assistant, Alexa, Cortana, and Siri. Nowadays, people may browse the internet hands-free, and 20% of searches in 2021 were voice-activated. It’s worthwhile to optimize your SEO for voice search this year.
Pay attention to the natural speech patterns of persons who use virtual assistants. For instance, Internet searches for Italian restaurants in Chicago might be similar to voice searches, which are more conversational and go something like this: “What’s a good Italian restaurant in Chicago?”
Increase the number of customers you connect with by tailoring your approach to these conversational questions.
In-feed Shopping
Are you managing an online store? You have likely seen shoppable postings on social media. Customers can buy straight from postings in their feed by connecting your digital catalog to your Facebook and Instagram accounts.
Google Ads’ shopping ads go one step further in this regard. These advertisements display shoppable images in search results, taken straight from your product inventory.
The advertisement can be tailored by adding specific inventory, location, and search terms. Google automatically ends the ad when your product sells out, providing it an easy way to control in-feed buying and increase revenue.
Push Notifications
Use push notifications to inform your clients! With this application, you can easily promote new sales, give immediate digital receipts, and remind customers about forthcoming appointments.
Given that 7.1 billion people were expected to use mobile devices in 2021, it’s reasonable to assume that most of your clients are addicted to their smartphones. You can communicate with them directly using push notifications or reach them with a pop-up on their home screen.
Customize your alerts to interact with users and direct them to your website. It’s an easy method to increase engagement and remain at the forefront.
SMS Marketing
Using SMS to communicate with your customers is a significant trend in digital marketing. Sending direct SMS to your clients helps maintain their engagement, in addition to push notifications and email.
If users opt-in, you can utilize SMS for promotions, exclusive deals, or customized updates. The secret is to communicate briefly, pertinently, and time-sensitively.
Remember to make opting out as simple as possible so your audience feels responsible for what they receive. It’s an easy yet powerful method of establishing face-to-face connections with your clients!
Video Marketing
Since people watch internet videos for an average of 100 minutes daily, this presents an excellent opportunity for interaction on social media sites like Facebook.
Consider making video advertisements to capitalize on this trend. To share exciting and instructive content, you can create a channel on Vimeo or YouTube. Alternatively, use TikTok and other social media sites to engage your audience with succinct, exciting films. Using trending hashtags can aid in the discovery of your content.
If you would instead not make regular videos, consider OTT advertising. These are quick, 10 to 15-second commercials that play before other streaming material and immediately capture viewers’ attention.
Email Marketing/Segmentation
Email marketing should be treated as privacy is essential to internet providers and users. Send customized messages to each group on your email list and handle them with the same utmost care. Delivering material this way will ensure that every person on your list receives it relevant and valuable.
Keep in mind that using a deliberate approach respects your subscribers’ choices while also increasing your marketing’s efficacy. Make sure it’s easy for them to opt out whenever they desire. By doing this, you can be sure your audience will have a great experience and be trusted.
Interactive Content
Consumers enjoy communicating with brands on social media and other websites. You can communicate with your fans in real-time with engaging material.
Chatting with viewers during the video recording is made possible by features like Facebook Live and Instagram Live. Utilize this tool to interact with your clientele.
You can have a live “ask me anything” session or a Q&A session for products. For a few weeks, promote this event to encourage more people to attend. For a high-quality event, pay close attention to your streaming arrangement.
Conversational Marketing
In the digital sphere, conversational marketing is starting to shift the game. Engaging with customers is facilitated by the use of chatbots, AI assistants, and related solutions. This method improves customer service, aids in lead generation, and offers prompt responses to inquiries.
Customers can communicate with a bot through text or chat with conversational marketing, and the bot will promptly answer their issues. This implies you provide 24/7 assistance without having to answer calls and emails nonstop.
Consumers can quickly transfer the chat to a contact center or you directly if they require more individualized support, guaranteeing they receive it.
Influencer Marketing
Teaming up with an influencer in your niche can unlock a world of new customers. With the influencer marketing industry hitting over $13 billion in 2021, it’s clear this strategy is booming. You gift your products to a social media star or pay them to spread the word about your brand.
They’ll create posts to share with their followers, boosting your visibility. You can collaborate with big names on TikTok, YouTube, or Instagram. However, pay attention to micro-influencers with 1,000 to 10,000 followers who can offer more targeted and cost-effective promotions.
Conclusion
You don’t need to focus on all ten digital marketing trends simultaneously. Investigate each one first to see which best suits your clientele and line of business. Choose one trend to concentrate on first, then try others as you feel more comfortable. Enjoy yourself as you see your business expand!
