Problem – 99 creds is a new entrant in the market, obviously, they needed brand recognition or reputation as established players and also a responsive website in increased competition compared to other financial companies. They needed a marketing campaign that would help them stand out in a crowded market and increase their sales. So, we gave it a strategy that would help them to achieve these goals.
Branding - Working for 99 creds has been a different experience altogether. the logo showcases the “ 99 creds “ where creds mean providing finance on credit, while the upward arrow which depicts growth in market share. we opted for the pastel hues of green and dark green to lend the brand a clean and pleasant appeal. The authentication and reliability of the brand reflect in its name and are kept intact throughout the entire communication.
Solution - Our agency developed a comprehensive digital marketing campaign for 99 creds Company that focused on the theme of "Ready to Finance “ and fulfilling your dreams with simple financial solutions. The campaign included a variety of tactics, including search engine marketing on the website, social media advertising, and content marketing. The ads highlighted the unique benefits of 99 creds Company's products and services, such as competitive rates and personalized financial planning. We created a dynamic website for the best user interface experience. The content marketing component of the campaign involved developing informative and engaging content, such as blog posts. This content was shared on the company's website and social media channels, helping to attract and engage potential customers.
Results - The " Ready to Finance " digital marketing campaign was a success for 99 creds Company. The campaign helped to establish brand recognition and attract new customers, resulting in a from 0 to 5000 increase in website traffic within 3 months and a 50% increase in leads. The content marketing component of the campaign was particularly successful, with the company's blog receiving over 10,000 views per month and driving significant traffic to the company's website. Overall, the campaign helped 99 creds Company to establish itself as a trusted provider of financial services and drive long-term growth for the company.